On behalf of the Future Earth Finance and Economics Knowledge-Action Network Laszlo Zsolnai gave a presentation at the German Future Earth Summit on February 8-9, 2018 in Berlin, Germany.
Zsolnai’s presentation was entitled “Creating Sustainable and Pro-social Enterprise”. He emphasized that the business models of today’s mainstream business do not fit in the reality of the biosphere. Business models vary but almost none of them are consistent with the flourishing of life on Earth (including human and non-human, and future life). New progressive business models are needed and reconsidering the role of business in society and nature is unavoidable.
Zsolnai referred to American architect R. Buckminster Fuller who famously said: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”.