The joint paper by Laszlo Zsolnai and Zsuzsanna Győri “Can Ethics Survive in Competitive Environments? Empirical Evidence from Values-Driven Businesses” was presented at the Annual Conference of the European Business Ethics Network (EBEN) in September 15–17, 2011 in Antwerp, Belgium.
The authors presented their empirical study on Hungarian value-oriented enterprises testing the hypothesis developed by Robert Frank (Cornell University). Frank’s
hypothesis says that business actors are compensated for the higher costs of responsible behavior in competitive markets by the commitment and trust of their stakeholders. Laszlo Zsolnai and Zsuzsanna Győri were able to demonstrate empirically the rewarding effects of ethics in Hungarian context.