Laszlo Zsolnai’s paper on “Rational Choice and the Diversity of Choices” was published in Journal of Socio-Economics (1998, Vol. 27, No. 5, pp. 613-622).
The rational choice model has been criticised both on normative and descriptive grounds. It is obvious that self-interest maximising is not a universal rather a specific pattern of human choice behaviour. In economic and political life a great variation in people’s choice behaviour can be found. Using a broader analytic framework than the standard rational choice modelling, a rich typology can be established to reveal the basic characteristics of choices that different people can make in different choice situations.